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One of the beauties of Digital Out of Home is the fact that copy can be changed so quickly. The fact that Gay Pride took place on the same weekend as a Russia match made the campaign all the more timely.” Paddy OBrien was a prolific force during his three years at Woolwich Arsenal.The inside left scored 29 goals in 67 appearances after joining from Scottish. “Social D and Window D gave Paddy Power the perfect platform to communicate in real time with football fans in pubs as goals were scored. We are proud to have been part of this campaign which supports the LGBT+ community while putting a smile on people’s faces. This included running the Gay Goals ad copy every time Russia was playing and updating the donations figure for every goal Russia scored.Īccording to Sarah Taylor, Director of Wide Eye Outdoor. OMD, Paddy Powers’ Irish media agency, worked closely with Kinetic and Wide Eye Outdoor to execute the World Cup campaign across the Social D and Window D digital screens on Wide Eye Outdoor’s pub network.
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When we first launched the campaign, we were sceptical of the home nation, and tournament’s lowest ranked team’s chances so we pledged to donate a minimum of £50k, but they smashed that out of the park in the first match! As we saw the donations rack up throughout the tournament, the pub screens allowed us to update our message reactively and enabled us to promote the most relevant and up-to-date message, which was fantastic.” Like clockwork, a paddy wagon rolled up to the curb and the cops hurled. The Corrie star accessorised his outfit with an adorable teddy bear bag, which had followers and co. Paddy Power spokesperson Orla Cleary said: “We are delighted that our accidental allies, aka the Russian Football Team, managed to hang in there for so long at the World Cup, inadvertently raising £170,000 for LGBT+ causes. In two days alone, police sweeps of the local park had put nineteen gay men in. Paddy sent fans wild with a new selfie shared on his Instagram of himself with a super-cute bag. – Make grass-roots teams safe spaces for LGBT+ players – Fund educational programmes in schools and colleges While none of these men are gay, they realize that over ninety percent of their viewing audience is male, and because of that they’ve embraced their gay subscribers. – Support footballers and those in the game in coming out Young men like Ryan Yule, Lotan Carter, Danny Blue, and Aaron McCleod opened up in an interview with Dazed magazine about their personal OnlyFans platforms. – Challenge LGBT+ prejudice on and off the field Working with Attitude magazine‘s Foundation the cash is going to: Every time Russia scored a goal, Paddy Power donated £10k to LGBT+ charities.
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Paddy Power teamed up with OMD and Wide Eye Outdoor during the FIFA World Cup to promote its innovative Gay Goals campaign in pubs in Ireland.